In the modern world of music streams, getting on the right Spotify playlist is the ultimate goal. Of course, just like everything else in music (and life), getting your music to Spotify’s curators is a challenge. So what can you do to make sure that your playlist pitches stand out? Keep on reading.
If you’re wondering how you can even pitch your music to Spotify for consideration, don’t worry. We’ll take you from the process start to finish, so that you can confidently pitch your tracks in the future. Let’s get started!
The first step is, of course, submitting your music. Your label has to do this at least two weeks in advance to make sure that Spotify has time to listen to your song. This is really important, so it’s critical that you make it a priority. It's always a good idea to look at your label’s promo plans and make sure that they include uploading the track nice & early in their promo plan. If they aren’t, it’s good to ask them to upload it ASAP if the masters and artwork are ready.
Do not release music last minute out of impatience, as this is a great way to guarantee that Spotify curators won’t have the time to listen to your track and make a solid judgement on it. It’s important to think in terms of the big picture here!
It's also important to note that releasing regularly increases your presence in Spotify algorithmic playlists, so if it's possible, it's best to plan a new release every 6 to 8 weeks.
Once your music has been submitted, you’ll need to wait a few days for Spotify to get the track into their system. You should be able to see the track in your Spotify for Artists account under the “upcoming” tab a few days after your track was submitted to Spotify. This is where you can actually start pitching your song to Spotify!
Some basic stuff to remember about Spotify playlist pitches - you can only pitch one song at a time (this applies even to albums) and you can only pitch music that has not been released yet. This is why it’s so important to make sure the label submits everything in time! Pitches can also be edited, so if you’re uncertain about something you wrote, you can always go back and make changes.
First, you’ll have to fill out some basic info about your song. This is pretty self explanatory and straightforward - just let Spotify know the technical details about your song, so genre, instruments, vibe, etc. Make sure to fill this out as accurately as possible, because Spotify uses this information to help curate their algorithmic playlists, which can be a great source of streams for you.
After you fill out this section, you’ll encounter the next one, which is where you actually have to write a playlist pitch that Spotify’s curators will read, and assess your track’s suitability for their playlists by.
A successful pitch stands out to the curators, and makes their lives easier. Think about what it’s like to work at Spotify, and what you have to do to sift through thousands of pitches to find the right music to push.
It’s always good to tell a story with your pitch. Let the curators know what the inspiration behind the song is, and what the meaning is. Don’t get too wordy - just keep it simple and let them know what you’re all about in a few words. Remember - they have a lot of reading to do every day, so it's in your interest to keep it readable and interesting.
If you want to make the curators job easier, let them know what playlists you see your song fitting in. If you have a few favorite playlists curated by Spotify in your genre, make sure to let them know where you see your song. Don’t be scared to list off the big playlists - after all, that’s your goal!
Once you've completed this, your playlist pitch is done and sent off to Spotify! Now all you can do is cross your fingers and wait, but with the confidence that you did your best at pitching the song before it comes out.
We hope you found this guide helpful and that it helped you understand the process a bit. Now, it's all up to you to write the best playlist pitch you can. Good luck!
