As a booking agency, finding new talent is always one of your top priorities. The music of the future is shaped by the artists of today, and as a booking agent, it’s your job to pick the right artists who you think will shape the future of the music style you work in.
Want to make your agency more attractive to new artists? Keep reading, we have some great tips for you!
Make it clear that you can get the right bookings
The most important thing for an artist is that they will play the bookings they want to play. For this, you need to make it clear that not only does your agency have the right connections with the promoters they’re interested in playing, but also a good workflow. You can make this clear by regular posts on your agency's social media, showing where your artists are playing regularly.
Promote your agency at events
There are many industry events such as Amsterdam Dance Event and Miami Music Week. If you want to get the word out, you need to make sure your agency is present and looking for new talent in places like this. By being easy to find and approachable, but still, with a high-quality standard, you’ll be able to attract a lot more artists who will be willing to work with your agency.
Invite prospective artists for a meeting
If you’re interested in someone, invite them for a meeting. Getting to know artists face to face is a great way to increase your rapport with them and see if they are a good fit for your agency. A longer chat can become a brainstorming session that leads to creative ideas and potential collaboration in the future! You never know, so make sure to cast your net wide and to meet any new artists whom you find interesting.
Make sure your current artists are happy
Word of mouth is the most powerful form of marketing, and many artists know each other. You should always make sure your current roster is happy before searching for new artists. Happy artists will speak positively about working with you and they will work as a free form of marketing. Inversely, unhappy artists will do the opposite.
Getting the right artists for your agency isn’t easy, but it’s for sure possible and something to fight for. It’s all up to you, so make it happen!
